3. implementation
These are example steps in the implementation, staging and launch process:

• Build pages & populate with content
• Configure storefront system, payment gateway and credit security checking
• Design database interfaces
• Create directories of PDF documents
• Automate email and discussion areas
• Testing & approval

4. promotion & maintenance
A site draws traffic by serving the needs of your customers. But the following work is also essential:

• Search engine registration
• Press relations
• Integration with off-line campaigns
• Comprehensive traffic monitoring

Our servers self-monitor 24x7 and automatically page our staff upon any problem.

1. planning
First we understand your audience, identify sources of content, and prioritize opportunities to automate your business. Then we write a plan document in four sections:

• Strategy outline
• Requirements document
• Functional specification
• Milestone deliverables & fixed costs

2. organization & design
We organize your content into the simplest structure and describe the layout of each page type with a wireframe design. We produce any additional creative material that is needed:

• Headlines and taglines
• Web page and email copy
• Artwork and photography
• Animated elements

We then prepare graphic design comps for your approval.